Vegetable seed planting pods?

At Lowe's today, I saw these seed pods by the seedracks.
All the Miracle Grow seed pods in the display are for plants that require heat to germinate and I wondered immediately how many Lowe's seed shoppers would know to put a heat pad under the pods in order to be successful with them.

For example, the lettuce, snap peas, and others that like cooler temperatures would have been a better selection.

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